brand & identity

Brand and identity are components that help project the reputation of Girl Guides to a non-Guiding audience. The logo (trefoil), our brand and our identity reflect the values and mission of Girl Guides and it's important to communicate in a consistent voice and appearance to Members, their families, communities and colleagues. Any document—physical or digital—designed and produced for internal and/or external use represents the organisation and its people.
This part of the website gives quick reference to the tools and knowledge necessary to present Guiding professionally and in line with Guiding around Australia, in digestible amounts. Everything you need is available to download, from the logo to colours, typography to graphic elements, editorial support and templates for use in Microsoft Office applications.