primary colours

Colour is an important part of our Girl Guide brand identity. It is critical that the colours are consistent across all printed and electronic media. We use Pantone® colours as a point of reference and have translated these below to ensure consistency across professionally printed items, items printed at home, in various different software programs and on screen.

In professional software such as the Adobe Creative Suite, the CMYK values are used for printed items, the RGB for photographic and screen use and the websafe value (beginning with the #) is used for website, html and email. Microsoft Office will most commonly use the RGB values.

 Guide Blue  Guide Yellow  WAGGGS Asia Pacific  Black
 Pantone® 286  Pantone® 143  Pantone® 3135  Black
 C100 M84 Y11 K3  C2 M32 Y91 K0  C81 M27 Y23 K5  C0 M0 Y0 K100
 R0 G51 CB161  R246 G180 B54  R0 G145 B233  R29 G29 B27
 #0033A1  #F6B436  #008BAC  #1D1D1D

Pantone (PMS) is a standardised colour-matching system used by designers and printers worldwide to ensure an exact colour match.
PMS colours often cannot be replicated exactly in CMYK (cyan, magenta, yellow, black) or an RGB (red, green, blue) colour space.