When choosing photographs to use, Guides should be in correct uniform wherever possible. Composition/cropping should be engaging and relative. The photographs should always look natural, real and tell the stories of the people within. Positivity, support, strength, togetherness, self-belief and empowerment are great themes to capture. The images should be simple and convey purpose.
Photographs must not visually contradict our mission, vision and values
. Photographs used should be tasteful and respectful and must not show midriff, cleavage, or in any way negatively objectify women.
When selecting images, commissioning/briefing photographers, or framing shots it is important to consider the purpose of the photograph. If, for example, text is to be overlaid, the photograph should be relatively uncluttered with a clean area considering possible layout.